Pottery by Tolu - Custom WordPress Website & SEO
Custom WordPress website built from scratch using ACF, combined with strategic Google My Business SEO that delivered 75% traffic increase in the first month and generated more booked calls for this Canadian pottery business.
Location
Winnipeg, Canada
Industry
Pottery & Ceramics
Duration
2 weeks (Design & Development) + 2 days (SEO)
Year
2025
The Challenge
Mr. Tolu needed a professional online presence for his pottery business to showcase his work and attract more customers. The business also required targeted SEO to increase local visibility and generate more qualified leads through Google searches.
Our Solution
I built a fully custom WordPress website from scratch, utilizing Advanced Custom Fields (ACF) for flexible content management and custom post types for organized pottery collections. For SEO, the client ONLY requested Google My Business optimization and full page SEO, as his analysis showed these channels generated the most calls and leads for his business. This strategic approach focused resources on the highest-converting channels rather than pursuing full-scale SEO.
Our Strategy
Designed and developed custom WordPress theme from scratch
Implemented Advanced Custom Fields (ACF) for easy content management
Built custom post types for pottery collections and products
Optimized all website pages for search engines
Set up and fully optimized Google My Business profile
Focused SEO efforts on high-converting channels based on client data
Implemented responsive design for mobile and tablet devices
Services Provided
"The custom WordPress site and SEO work delivered by Diamond Works has transformed our business. We now rank #1 for our most important keywords and our online sales have doubled."
Tolu A.
Owner
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